Recent Work

Recent Work

Nike 2024 Air Max DN - An invitation to feel the unreal

Produced the creative efforts for the launch of Air Max DN to GenZalphas featuring 18 Maxximlists across 5 SEA&I countries. The campaign garnered 63M+ views and 27K+ consumer visits in-store

Nike FIBA '23 - Defy today define tomorrow

Nike 2023 FIBA Basketball World Cup Campaign

Developed, produced and launched an E2E marketing campaign including 26 athletes and catalysts for the 2023 FIBA Basketball World cup in Manila, Philippines

HO'23 10.10 Sale
HO'23 11.11 Sale
HO'23 12.12 Sale
HO'23 Cyberweek sale
HO'23 Member Days

Nike SEA&I Commercial Moments

Led several commercial campaigns across 7 Asian markets to ensure brand consistency whilst streamlining the creative process to improve efficiency across teams

Cartier CRM & Clienteling Emails

Managed audience segmentation, targeting, and asset production diligently to ensure the successful delivery of personalized email campaigns tailored for diverse audiences across APAC

Square Digital campaign ft. Latine SMBs

Supervised the shoot and delivery of localized digital assets for an integrated campaign in the US and Spain

Nike Running Campaign

End-to-end campaign management delivering digital brand marketing assets to geos featuring Infinity Run 3 and ZoomX Invincible Run Flynknit 2